SBN Live is a weekly wrap-up show discussing the most popular topics of the week from the sports business world on SportsBusinessNow.com. This week we talked about: Microsoft is officially the Sideline Technology Sponsor of the NFL with their new partnership worth $400 million over 5 years. We discuss the potential impact that this type…
Recent Posts
Sports Marketing Now – Episode 014
Sports Marketing Now (part of the Sports Business Now series) is a weekly web series where we discuss the latest in sports marketing from industry experts. In this episode, we talked withMatt McCormack of the Minnesota Swarm and Max Huber of row27. Here are some of the topics that were discussed: DC United and local…
Stadium Naming Rights: Exactly what do they do for the team?!
Last week, the San Francisco 49ers announced a deal worth $220 million over 20 years with San Francisco-based Levi Strauss & Co. The deal is notable for several reasons. First. the deal is the third largest stadium rights deal at $11 million per year. Only MetLife Stadium ($17.5-20 million per year) and Citi Field ($20…
SportStream filters the best sports content for every game
Here’s the problem – You take your favorite seat, pop open a cold drink, turn on the big game, and, of course, fire up your tablet or smart phone. The action unfolds in front of you, but it’s not complete without checking your social networks an injury update as soon as it happens, getting an…
SBN Live – Episode 025
SBN Live is a weekly wrap-up show discussing the most popular topics of the week from the sports business world on SportsBusinessNow.com. This week we talked about: YouTube has launched a series of channels that will require payment in order to view including channels for the UFC and the PGA of America. The fee is…
Sports Marketing Now – Episode 013
Sports Marketing Now (part of the Sports Business Now series) is a weekly web series where we discuss the latest in sports marketing from industry experts. In this episode, we talked with Craig Pintens of University of Oregon and Max Huber of row27. Here are some of the topics that were discussed: Levi Strauss &…
SBN Live – Episode 024
SBN Live is a weekly wrap-up show discussing the most popular topics of the week from the sports business world on SportsBusinessNow.com. This week we talked about: The Detroit Red Wings & Bud Light team-up for “Legendary Linemates” where ex-Red Wing players showed up at a local rink for “Beer league” and surprises averages Joes…
Perfect Audience uses Facebook retargeting to bring fans back to your site
It’s no secret that the sports industry is rapidly embracing the world of tech. Between the use of analytics, apps and product innovations, there is no shortage of new ideas – many of which that could translate well to sports. As a part of the Sports Business Now interview series, we look to expose new…
Sports Marketing Now – Episode 012
Sports Marketing Now (part of the Sports Business Now series) is a weekly web series where we discuss the latest in sports marketing from industry experts. In this episode, we talked with Josh Duboff of thesportsbusinessexchange.com. Here are some of the topics that were discussed: YUM! Brands had a strong foothold in terms of brand…
MASN Dispute — Fair Rights Fee for Nationals
The Baltimore Orioles and the Washington Nationals have reached an impasse in negotiations centered on the local television rights of the Washington Nationals, which are currently owned by the Mid-Atlantic Sports Network (MASN). The Orioles and Nationals jointly own MASN, under a unique deal negotiated between Major League Baseball and the Baltimore Orioles’ owner Peter…
