An app grows in Brooklyn with Cisco’s StadiumVision
With integration into the arena’s app and exclusive video feeds available on mobile devices at live events, Cisco’s StadiumVision could become the standard in new sports facilities.
The technology was unveiled at Barclay’s Center two weeks ago and included views from cameras around the home of the Brooklyn Nets built in to the mobile app. Mobile users had insider views from scorer’s table, players’ bench and basket stanchion once they downloaded the free Barclay’s Center app on the building’s complimentary Wi-Fi network.
Cisco installed 275 Wi-Fi access points during the arena’s construction, including 100 in the seating bowl alone to support the bandwidth from thousands of fans connecting to app to watch live video.
Cisco’s technology will branch out of the Brooklyn borough to the home stadiums of Sporting Kansas City and Real Madrid later this year. Unlike Barclay’s Center however, the network will have to be installed long after the initial construction phase.
A StadiumVision Mobile upgrade could cost facility operators between $1 million and $2 million, but Cisco Sports & Entertainment general manager and senior vice president Dave Holland said cost isn’t likely to be a factor when teams decide on installation.
“It is not a prohibitive investment when you look at the revenue streams it could generate,” he said. “If you already have a Cisco network in place, it could be somewhat less. We don’t think the pricing is a market hurdle.”
StadiumVision can be used alongside other networks, but is designed to operate on Cisco equipment.
Sporting Kansas City will develop its own mobile advertising program to try to generate revenue for installation costs. Mobile users will eventually be able to eliminate commercial messages all together though.
The Barclay’s Center hopes to extend StadiumVision beyond live games to concerts and other special events, but it will have to await approval from participating artists and event promoters first.