The NFL has mastered the ability to stay relevant regardless of the time of year. Even though the NFL Draft ...
Social Media
Tumblr and March Madness: a match-made in blogger’s Heaven
Sports Business Now interviewed Mark Coatney, Director of Tumblr, which ran a unique promotion during March Madness for fans to ...
The Golf world is stepping up its digital game
PGA has seen an increase in revenue over the last several years. It’s fair to assume that an increase in ...
FC Barcelona extends brand with Fitness App
Soccer players are among the fittest athletes in the world as they can run about 7 miles during the course ...
Social Media Night is so 2012, Trail Blazers to have Instagram Night
Not many teams have done Social Media Nights at the ballpark or stadium, but the Portland Trail Blazers are going ...
How the Facebook Cover Photo Update applies to the #sportsbiz
By now you’ve realized that Facebook has changed the way the news feed looks with new features such as a ...
Celtics players get involved in the Madness
Jason Terry, Chris Wilcox, DJ White and Courtney Lee of the Boston Celtics are getting involved in March Madness as ...
Notice to teams: Embrace the Hater (app)
Because PR professionals don’t already have hectic and stressful lives trying to keep track of all of the negative press ...
LPGA lets fans pick grouping for Kia Classic
In another innovative social media move by the LPGA, fans can vote for who they would like to see grouped ...
MLB rewarding fans for capturing Spring Training and Spring Break on Instagram
It’s that time of year as families and students across the country migrate south for some warm weather and baseball. ...
