Last week, the San Francisco 49ers announced a deal worth $220 million over 20 years with San Francisco-based Levi Strauss ...

As part of our SBN Live interview series, we sat down with J.W. Cannon, Senior Project Lead – Sponsorships and Events ...

Move over Nike, there is a new player in Summer Olympics apparel as Under Armour became the official outfitter of ...

It’s very difficult to impress McKayla Maroney, but the one thing she appears to have the most interest in endorsing ...

NASCAR sponsors are ramping up their pitches to fans this year’s Daytona 500 with larger displays and introductions of new ...

The merger between U.S. Airways and American Airlines could cause some turbulence for NBA stadium naming rights. The pair of ...

Beer and sports hit new milestones when global sports sponsorship from beer brands rose to $1.4 billion according to a ...

Sponsorship has evolved where brands can no longer just slap their logo on a piece of signage and call it ...

Los Angeles Clippers big man Blake Griffin isn’t involved in Kia’s latest sponsorship agreement, but the deal still has ties ...

With the addition of Formula One racing to its portfolio Emirates has become one of the widest sponsors in international ...