Reebok restructures marketing to fit flagship Adidas
Reebok’s marketing team is about to undergo structural changes that are geared toward fitness and away from professional sports. The sportswear company under the flagship company Adidas has seen sales sink 26% in the second quarter.
The new marketing units will be responsible for fitness categories such as running and dancing. Reebok has also partnered with cross fit to make footwear for different types of physical fitness and training activities. Though the company no longer makes NFL jerseys, it is the official outfitter for the Cross Fit games, which were televised on ESPN2 in July.
Adidas also established a Route 2015 plan that includes Reebok’s marketing shift. The main goal of the provision is to generate global sales of 17 billion euros within the next two years.