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Sports Marketing Now – Episode 014

May 21 2013, By , No Comments

Sports Marketing Now (part of the Sports Business Now series) is a weekly web series where we discuss the latest ...

Perfect Audience uses Facebook retargeting to bring fans back to your site

May 8 2013, By , No Comments

It’s no secret that the sports industry is rapidly embracing the world of tech. Between the use of analytics, apps ...

SBN Live – Episode 019

April 5 2013, By , No Comments

SBN Live is a weekly wrap-up show discussing the most popular topics of the week from the sports business world ...

How the Facebook Cover Photo Update applies to the #sportsbiz

March 22 2013, By , No Comments

By now you’ve realized that Facebook has changed the way the news feed looks with new features such as a ...

Sports Marketing Now – Episode 004

March 12 2013, By , No Comments

Sports Marketing Now (part of the Sports Business Now series) is a weekly web series where we discuss the latest ...

SBN Live – Episode 015

March 7 2013, By , No Comments

SBN Live is a weekly wrap-up show discussing the most popular topics of the week from the sports business world ...

SBN – Interview with Katie Richman, espnW about #ColdList

February 26 2013, By , No Comments

We sat down with Katie Richman, Director of Social Media Strategy & Social Products for the X Games and espnW ...

Balancing Act: The sophisticated social strategy of New Balance

January 25 2013, By , No Comments

New Balance has redefined its image since becoming one of the most popular brands on Myspace six years ago. Its ...

Could Facebook’s proposed message monetization scheme work in sports?

January 11 2013, By , No Comments

Want to send Facebook founder and CEO, Mark Zuckerberg, a message over Facebook? Better get ready to shell out a ...

DIY your Holiday Cards Baseball style

December 20 2012, By , No Comments

Major League Baseball’s digital team is no stranger to innovative social media practices whether that be making their Twitter account ...