Sports Marketing Now (part of the Sports Business Now series) is a weekly web series where we discuss the latest ...
NHL
SBN Live – Episode 020
SBN Live is a weekly wrap-up show discussing the most popular topics of the week from the sports business world ...
Tampa Bay Lightning use iconic pitchman to sell tickets
You know the British guy, Anthony Sullivan, who does the OxiClean commercials? Well, his latest pitch is trying to sell ...
Wings, Beer, Social Media: Blue Jackets set up command centers at BWW
While none of the 20 varieties of Buffalo Wild Wings chicken wings are served at the home of the Columbus ...
Phoenix Coyotes hoping for GOALden results with new ticket initiative
Selling tickets to a game played on ice to people who think 60 degrees is cold can be a challenge ...
Satisfy your hunger for hockey with “Hockey Day in America Presented by Discover Card”
Canadians enjoyed their puck with Hockey Day in Canada last weekend, now it’s America’s turn. Sunday, February 17th, the NHL, ...
Budweiser Red Light enhances your at-home hockey viewing experience
Attention hockey fans! You may have thought that you have the perfect set-up to watch your team this season: the ...
Blackberry connects hockey fans with NHL partnership
Blackberry gave the NHL an off-ice assist earlier this week, extending its partnership with the league to sponsor all of ...
What Lockout Hangover? NHL records highest rated opening night in last decade
Let’s play hockey! Saturday marked the beginning of the 2012-2013* NHL season and some were wary if fans would still ...
Shortened season doesn’t shy McDonald’s away from LA Kings
The shortened season hasn’t deterred McDonald’s from becoming the LA Kings first-ever season presenting sponsor. But McDonald’s is no stranger to the team ...
