Do you think that companies using sponsorship as a means of advertising or promoting their brand is a thing of ...
Sponsorship
To rename Wembley Stadium or not to, that is the question
New sponsorship structures for the European Football Association and discussions of the iconic Wembley Stadium being renamed is causing quite a ...
Chelsea gets the Short Stick with the Samsung Extension
Chelsea, European champions, confirmed that the longtime sponsor, Samsung, will continue their partnership that was established in 2005 for 3 ...
Sponsorship on jerseys infiltrates into Minnesota high school hockey league
Sponsorship infiltrated youth sport with new types of signage and promotion when it was announced that an independent high school ...
Coca Cola Makes Mello Yello Title Sponsor for NHRA
Coca-Cola is on the fast track to promoting Mello Yello. Beginning with a multiyear extension with NHRA. Changing the drag ...
Roger Federer Highest Paid Tennis Player
The total prize money for the 2012 U.S. Open this year will be record breaking. $25.5 million is the grand ...
Budweiser and Major League Baseball Renew Contract till 2018
Anheuser-Busch and Major League Baseball are proud to announce they have signed a six-year renewal sponsorship agreement. For the past ...
Premiership Rugby Extends Partnership with Land Rover
Premiership Rugby will continue its sponsorship deal with Land Rover for the next four years, adding to Land Rover’s list ...
Aly Raisman Partners with Poland Spring Natural Water
Massachusetts native, women’s gymnastics team captain, and three-time medalist, Aly Raisman, has partnered with Poland Spring Brand 100% Natural Spring Water. ...
PNC investing in collegiate sports as Michigan’s official sponsor
PNC Bank has branched out from its strong ties with Major League Baseball by delving into collegiate athletics. The financial ...
