Gators go to Groupon to increase Alumni Association membership
Teams have sold ticket packages and experiences on Groupon for a little while now, but athletic development departments have yet to venture into the market. Until the University of Florida that is. Yesterday, the University of Florida Alumni Association listed a deal on Groupon for 2-year Single or Joint membership for $40 or $50, saving 50% off the regular price.
This is an interesting tactic for the following reasons:
- Locks them into a 2-year membership therefore keeping alumni involved for a minimum of 2 years, revealing a return on investment in the future
- A new customer acquisition technique and possible lead generator for ticket sales, especially since one of the perks is “Admission to Gator Nation tailgates before home football games”
- Reaching new grads, younger demographic typically tuned into Groupon
What are your thoughts on alumni associations or fundraising departments going to Groupon to increase sales, membership, etc.?