Want an easier way to share videos via Twitter? Well, that’s now a possibility as Twitter officially announced iPhone app, Vine, which is a new way to share video directly through tweets. Vine is a separate app that’s now available on the iTunes App Store for iPhone users which will expand to other platforms in the near future.

The app lets you shoot a quick six seconds of video and embed it in your tweets just like you can with photos; the videos loop infinitely, making this almost more of an easy GIF-creation tool than a true video capture app. Twitter purchased Vine back in October before the company managed to launch a product, but it didn’t take long to get this app into the hands of users.

Here is Sam Sheffer, social media for The Verge (shout out for the article idea), tweet showing his 1st “Vine”. Very cool stuff.

My first Vine! vine.co/v/b5HbtjYntlw

— Sam Sheffer (@samsheffer) January 24, 2013

I tried Vine for myself and found it incredibly easy to use. It might become the next Instagram as it’s laid out like the photo-sharing platform as far as being able to follow friends and like videos, not to mention as addicting as well.

This type of quick video can be super applicable in sports as PR personnel or social media staff can shoot a quick 6 seconds of video and automatically upload to the team’s Twitter handle. I invision this being used as a behind-the-scenes tool, to show a quick teaser or to create animated sports GIFS (which are currently all the rage). While there are other ‘quick video’ tools out there, the beauty of Vine is that the video is embedded in tweets making it easier for the fan to view. SocialCam has been used in sports sparingly (although the Jeff Munneke, VP of Fan Experience for the Minnesota Timberwolves is great using this), but has yet to catch on. With proper marketing on Twitter’s part, I feel like Vine could be the new “it” app for 2013, especially in the sports world.